Things To Know Before You Start An Online Business | Online Business

Being your own boss has many advantages. For starters, you can work the way you want. There is no external control over the decisions you make and you surely don’t need to put up with the politics that stem from a workplace. Starting your own business can take a great deal of courage, but once you have accomplished this, you never have to look for another job again. And in today’s exceedingly digital world where people practically live online, creating your own online business can prove to be a good decision. However before you begin, there are certain things you should know about how to start an online business:1. Budget: Of course nothing works without money. You will not only need a fixed amount of capital and but also a weekly or monthly budget plan depending on the size of your concern. When preparing to start your online business from scratch, you may not be able to form a profitable enterprise immediately. You might lose a significant amount of capital till the business becomes steady. Hence, prepare yourself and ensure that the losses incurred do not affect your economic status harshly. Plan well.2. Setting up a website: Building a website which tells your customers about your business, your products and services is an ideal way to start a profitable online business. This very well could be one of the ways to find your first customer. However, make sure you use the right colour contrast, images and content on your website. Make sure you don’t beat around the bush too much. Keep the content clear and informative. It should keep your customers engaged and make them inquisitive about your business.3. Targeting customers within the market: When your business is online, the whole world could be your market. However, your products and services may not be meant for everybody. Depending on what you are selling, you need to ensure that the right people find your products. Search engine optimization is important. It ensures that your business pops up when customers search for potential sellers. Start compiling a list of prolific businesses, advertisers, SEO and digital marketing firms who can help you project your business to prospects and send them sales pitches and product emails.4. Digital marketing: One of the key ways you can engage the target audience is digital marketing. You can find multiple courses, programs and workshops both online and offline that can help you in this respect. Learn how to use social media, blogs and other websites to advertise your business. Team up with certain payment portals so your customers can get a discount or a freebie when they use that mode of payment.5. Identify the best customer channels: You need to know how people are finding your business. If you see that more customers are finding you through a particular source, it would be wise to invest more in that source. According to a famous marketing adage 80% of your revenue will come from 20% of your sources. This applies in today’s world as well. Hence if you find that certain methods of advertising or listings are generating more customer attention, then invest more in developing those sources.With these tips in hand, you can easily start a profitable online business from scratch!

Bio on Kes Phelps, Freelance Web Designer

In 1996 Kes Phelps asked himself what are his natural abilities were and what he enjoyed. He had always been creative with a passion for art and design, and also technically minded. The Internet boom had just exploded and so he made the decision to carve a career in Web Design.At the time there were no Web Design higher level education courses in his home town of Norwich in the UK, to which he was committed due to family reasons. The most suitable and highest profile course was the Applied Computing degree at the University of East Anglia which, although was predominately a software engineering degree, did have some modules related to web design and the programming and database skills would stand him in good stead for developing web based applications.Kes successfully completed the prerequisite Access Course in Engineering and Technology at the Norwich City College and was offered a place on his chosen degree which he went on to complete, with honours, in 2000.His first position after graduation was at British Telecom working as a call centre operative. Then after six months, a secondment within BT Retail arose, building an Intranet site for a team of project managers. He put himself forward and his application was accepted.This short term contract was invaluable in his personal and skill development. Here he taught himself ASP building a small scale, web based application. He was also given the opportunity to develop his project management skills gained at university.From there he had a brief spell as a freelance web designer but due to lack of experience, struggled to make a comfortable living. It was clear he needed to get back into the workplace to gain more experience and after six months as a freelancer he managed to find work with mProvision, then known as mGenie.mGenie was an internet marketing company owned by Fox Tucker. Fox was well known within the affiliate marketing arena and helped create the DGM’s affiliate marketing network.This wasn’t just an excellent opportunity for Kes to hone his web design and development skills, but also to learn about the entrepreneurial aspects of online business from his mentor, Fox. After one year he was appointed Head of Technical Development, designing, developing and project managing internet solutions that delivered Mobile Phone Media. It was here that he became fascinated by his now specialist area of Internet development, search engine optimisation.After three years at mProvision he went on to join WhichPoker.com, a highly successful online poker portal, as Head of Mobile Content. When the company realised his search engine optimisation expertise he became involved with their online marketing. After ten months however he was made redundant due to role change.By this time, however, his skills and experience were sufficient to go into business as a freelance web designer, developer and SEO. This had always been a dream and something continuing very much in the background but now there was an opportunity to take it to another level. He redesigned and optimised his site, which you can get to via the link in the footnote of this article, and slowly watched it climb the search engine rankings.As it climbed the enquires began to come and now Kes Phelps has a steady flow of work, specialising in designing, developing and optimising internet solutions for small and medium sized businesses.

Online Games – Can We Make Money Playing Them?

When we refer to online games we are normally referring to video type games that we play on a computer via the internet. Some video games are played over the internet using mobile phones and video consoles, but generally speaking online games means computer games that need an internet connection to be played. Simple text-based multiplayer games were the first of these types of games as internet connections were slow and expensive when these games were first introduced in the 1980s. Gradually these games became popular in the 1990s, with today’s online games featuring virtual communities, realistic graphics and multiplayer games where people can even play one to one or in knock out tournaments for cash prizes. We all know that the internet is the fastest growing market place in the history of the world but did you know that there is an online games sector that is growing 4 times faster than the internet overall! Yes! and it’s the “Online Skill Games” market.There are many styles of Online GamesSome of the different types of online games that exist:1. Real time strategy games: This type of game is all about strategy where, for your army to fight successfully against the other internet players you need to develop a game plan by building lots of resources2. First person shooter: Here the players compete with each other one to one. In most first-person type games, the online game allows the death match or arena style of play. In this style of game play the view you see is the one seen from your character’s eyes.3. Massively Multiplayer Online Role Playing Games (MMORPG): In this type of game each person has to keep trying to reach the next highest level until he has reached the top one written for that game and these online games can have, simultaneously, thousands of players from every part of the globe, playing in a giant virtual world interacting against or with each other. Gamers can keep playing these types of games for months or even years!4. Browser type games: These are pastime games that are quick, simple and small that are played in your browser. The popular Java and Shockwave technologies are used to develop these games.5. Online skill games: An online skill based game is a web game played in tournament format or one to one. Each player pays a cash entry fee to play with a cash or merchandise prize going to the winner or winners. The outcome of each competition is based on the player’s ability and performance not luck.How Do Online Game Companies Make MoneyAll games today, are playable online. How do we make money? This is the question that companies making the online games have to ask themselves. The majority of companies make single-player games that are played at home and in this the player has to beat the artificial intelligence of the enemy. Today these games normally include an online multiplayer version which can be played against or with other Internet players. By selling their game DVD/CDs is how these companies earn their profit e.g. Warcraft 3 and Counter Strike. Advertising and promotions is how browser game companies make their money. MMORPG companies generally charge their players a monthly fee and continue to add content by programming new scenarios etc in their games e.g. Everquest 2 and World of Warcraft. Some don’t, but survive because their DVD/CD sales are high e.g. Guild Wars.What is the future of online games?Soon there will be a new entry into the online skill games market. According to their Free Online Games Market Report they will be the first company with their new online skill games platform, to launch a business that encapsulates three of the newest phenomena on the internet today. Online Games Entertainment, Social Networking using web 2.0 and a new way of marketing which has been described as Social Marketing 2.0. One of the core differences with this new platform over the conventional models is that we the players can if we want share in the profits while we play our games. With the market today (2007) worth approximately $5.2 billion USD and predicted to rise in the next 3 years to over $13 billion USD that’s $412 per second and with social networking sites already reaching 45% of web users and the 4 major Instant Messengers having more than 400 million users between them this potentially could be a whole lot of money.